We Can Categorize them in 6 Categories
SEO refers to the process of growing your online visibility in (organic) search engine results. The higher you rank on a SERP, the more traffic is directed to your site and the more chances of making a passive visitor an active customer.
Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google AdWords. Next, is Bing Ads.
Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.
Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing.
Influencer marketing is among the newer types of digital marketing. Influencer marketing uses people with an enormous online reach considered experts by our target market to drive traffic and sales.
Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumer. As a result, we build brand trust and brand loyalty.
